Putting Out a Website – Tips and Tricks for Effective Website Promotion
Firstly, some basics.
Like it or loathe it, Google is the God of the internet. If you want people to visit your site, you’re going to have to do things the Google way. What’s the Google Way? Follow their Webmaster guidelines as closely as possible – these can be found here: http://www.google.com/support/webmasters/bin/answer.py?answer=35769